The New York Produce Show is set to shine once more in the heart of New York City, with attendees praising the event for its blend of fresh products, exciting exhibitors, and the city’s festive charm during the holiday season.
This year, the New York Produce Show will return to “The Big Apple” from December 10-12, and attendees agree there’s no better place to be in December than New York City.
Robin Narron, marketing director at Nash Produce, which will exhibit at the show, said, “The New York Produce Show is an essential event for us. The timing and location draw in numerous retailers and industry professionals to the city. Who wouldn’t want to experience New York during the holiday season?”
Celebrating its 15th anniversary, the show will welcome over 4,000 attendees and 400 exhibitors to the Jacob Javits Center. This year’s theme, “Where Passion Becomes Action,” will highlight the enthusiasm and rich history of those in the fresh produce industry.
Cynthia Haskins, President and CEO of the New York Apple Association, noted that the energy surrounding the event is always contagious. “There’s something magical about New York City, and that energy spills over into the show itself,” she said. “We see a fantastic turnout of buyers and have plenty of opportunities for engagement.”
Attendees look forward to the event not just because of the city’s iconic atmosphere, but also because it’s the final produce show of the year, offering a unique opportunity for networking and meaningful conversations.
Narron added, “It’s a chance to be in an incredible city during a festive time of year while reconnecting with current customers and meeting potential new ones. We get to have face-to-face discussions that are rare in our day-to-day operations.”
Marc Goldman, produce director for Morton Williams Supermarkets in the Bronx, enjoys the chance to see new products and packaging at the show while also networking with industry peers. “It’s always refreshing to gather with so many people from the industry and exchange ideas,” he said. “I’m bringing my managers this year to get their perspectives.”
Sloan Lott, director of sales at Bland Farms, echoed similar sentiments, looking forward to meeting existing clients and potential new customers. “This show is always a success for us. We walk away with great outcomes each time,” he said.
Spotlight on Produce
At Nash Produce’s booth (No. 447), visitors will get to explore the company’s North Carolina-grown sweetpotatoes, including varieties like purple murasaki, and organic and conventional orange covington. Narron said, “This show offers the chance to highlight what we’ve accomplished throughout the year while also setting the stage for the next. It’s often the first show after our harvest.”
Nash will also feature its Mr. Yam line of value-added products designed to meet the growing demand for convenience.
“We’ll also showcase the strong relationships we’ve built with our growers in North Carolina, which are crucial for maintaining a consistent supply of sweetpotatoes,” Narron said. “We’re here to discuss what we can do to meet our customers’ needs.”
The New York Apple Association (Booth No. 563) will focus on its apple varieties, including Empire, SnapDragon, and RubyFrost, as well as high-graphic poly and pouch bags. Haskins is also excited for the association’s “The Big Flavor” ads, which will appear on 600 buses across the city.
“We’re thrilled that attendees will get to see the ‘Big Flavor’ campaign in action, with New York apples featured prominently throughout the city,” she said.
Bland Farms (Booth No. 341) will highlight holiday promotions and its Gameday Sweetness Sweepstakes, which include its Peruvian sweet onions and Sand Candy sweetpotatoes.
Tips for First-Time Attendees
Navigating a trade show can be daunting for first-timers, but experienced attendees like Narron suggest arriving prepared. “It can get crowded quickly, so it’s important to plan ahead,” she said. “Map out the booths you want to visit first, and then leave time for the rest of the show.”
Goldman agreed, advising newcomers to take their time exploring. “Walk the show floor at least twice to make sure you don’t miss anything,” he said.
Dining in New York City
With so many restaurant options near the Javits Center, attendees have endless choices. Haskins said, “Whether it’s a quick deli sandwich, a slice of pizza, or a gourmet meal, New York City offers something for everyone.”
Lott added, “NYC has amazing restaurants, but don’t miss out on the pizza — it’s the best in the world!”
Can’t-Miss Sights in New York City
When the workday ends, there are plenty of New York attractions to explore. Haskins recommends visiting the Rockefeller Center Christmas tree, just a few blocks from the conference venues. “Even if you’re not shopping, the holiday decorations in the city are sure to get you in the festive spirit,” she said.
Goldman suggests checking out the famous Macy’s store on 34th Street for the holiday decorations.
For Nash Produce, ice skating at Rockefeller Center is a must-do activity. “It’s one of the top things we’re excited about,” said Narron. “There’s something special about skating beneath the country’s most famous Christmas tree.”
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